French luxury fashion group believes the future lies in virtual experiences

A file picture shows a staff member observing a man wearing a virtual-reality headset at the Louis Vuitton stand at the Vivatech technology startups and innovation fair in Paris. Photo: AFP

French luxury goods group LVMH Moet Hennessy Louis Vuitton SE has paired up with Epic Games Inc, creator of Fortnite, to draw in customers with fitting rooms and fashion shows in virtual worlds.

LVMH will use Epic’s 3D creation tools to create immersive products and experiences, as well as new collections and ad campaigns, according to a statement on Wednesday (June 14).