The science-backed skincare trend proves that beauty is not just skin deep

As consumers become more knowledgeable and discerning, there is a bigger demand for science-backed skincare. Photo: 123rf

Beauty trends are aplenty. However, one that has persisted over the past few years is science-backed skincare.

On social media platforms, you can see various users advocating for specific active ingredients to be used as part of the everyday beauty routine. These range from vitamin C to retinol (a form of vitamin A), niacinamide (vitamin B3) and more.