Homegrown, clean, halal: Malaysian beauty consumers know what they want

Consumers are demanding products that align with their values.Photo: Velvet Vanity

Thanks to a growing consumer awareness of ethical, sustainable and clean ingredients and practices involved in the making of beauty and skincare products, consumers these days are more discerning about skincare.

They also want to know how it was made and the greater impact on the planet and communities, beyond their own personal care.