Virtual clothes and gaming: fashion is still excited about the metaverse

From Balmain to H&M, Ralph Lauren, Dolce & Gabbana, and the L'Oréal group, the metaverse is still a draw for the fashion and luxury industries. — Photography Iryna Imago/Shutterstock/AFP Relaxnews

Whoever said that the metaverse was already a has-been? Certainly not the fashion and luxury industries, which are continuing to roll out initiatives for this parallel world, blurring the boundaries between real and virtual. One year after the name change from Facebook' to Meta, here are the latest developments testifying to the fashion industry's infatuation with this new world of avatars.

After having explored the infinite possibilities offered by NFTs from top to bottm, the fashion industry seems to be investing in its positioning when it comes to digital fashion and gaming. These are two playgrounds that it has been experimenting with for over a year now, but where activity now seems to be ramping up. The latest launches of Balmain, Dolce & Gabbana, Ralph Lauren, H&M, and of course Gucci, all revolve around these virtual worlds. It may still be a tentative step forward, but it shows the growing interest of an entire industry for these futuristic practices and milieus.