Simone Bellotti, previously from Gucci, named as design director of Bally

Simone Bellotti, a Milan native, will debut his first collection during Milan Fashion Week in September. Photo: AP

Simone Bellotti, a long-time member of the Gucci design team, was named design director at Bally on Wednesday as the 172-year-old Swiss fashion house continues a process of rejuvenation.

Bellotti, a Milan native, will debut his first collection during Milan Fashion Week in September.