Not content to be just faces in fashion, celebrities are designing for brands

Lisa of Blackpink has a watch to which she helped designed. Photo: Bulgari

When you think of celebrities in the fashion world, you would picture them as ambassadors or spokespeople. Not all of them though, as some of the more influential ones have moved on to actually designing for brands.

Hailey Bieber for example, has a range under Vogue Eyewear. The model recently released a third collection, which is said to embody her low-key chic style.