Zenith is still flying high with a new generation of PILOT watches

Zenith’s founder Georges Favre-Jacot, an aviation enthusiast, registered the trademark “PILOTe” (in French) in 1888 and then “PILOT” in 1904, giving the brand the right to use the word on its watch dials.

Determined to revive its storied aviation heritage, the Swiss watchmaker has launched a new generation of PILOT watches.