A new beauty trend, 'skinification' calls for you to treat hair like skin

Your haircare routine will soon resemble your facial skincare routine. Photo: AFP

It's a phenomenon that is becoming increasingly impossible to ignore. While shampoos, masks, and various oils used to be enough for taking care of our manes, now a new generation of haircare products is emerging to pamper our hair like we do our skin.

It's a trend that places the scalp at the centre of our new beauty routine. Welcome to the era of "skinification".