How to achieve the 'crying makeup' look, social media's latest beauty trend

It seems that looking sad is the ultimate trend of the moment on social networks. Photo composite: AFP

Showing off or even enhancing the look of sadness. The concept may seem unbelievable, but such is the new fad among some Gen-Z social media users.

While makeup used to be about embellishing our features, it is now being used to emphasise our sadness, our anguish and our melancholy. This is what's become known as "crying makeup", and it's the latest beauty trend taking over social networks.