Soon, you'll be able to find your ideal shade of foundation in just a few clicks

Cosmecode has developed a tool for brands and retailers to find the right shade of foundation for each skin tone. Photo: AFP

Finding the perfect foundation shade can be a real headache for many consumers, especially online shoppers.

While virtual testing technologies are developing at a rapid pace in the beauty industry to assist internet users, a beauty-tech startup is going one step further by offering a personalised advice tool that can find someone's perfect foundation shade in just a few clicks.