In collaboration with Maison Kitsune, multi-faceted Paris meets Tokyo brand, Laneige’s Neo Cushion X Maison Kitsune collection is inspired by the sun rising from the dark dawn. Photo: Laneige
Collaborations are huge in fashion. Well, the beauty industry can do the same too.
Brands have been tying up with some of the most recognisable pop culture icons and names. Here's a look at some of the most fun and attractive.
Seamless blending
Laneige’s Neo Cushion has a thin, light texture that blends seamlessly, gives full coverage and a natural skin-like matte fit look without any caking or clumping.
In collaboration with Maison Kitsune, multi-faceted Paris meets Tokyo brand, Laneige’s Neo Cushion X Maison Kitsune collection is inspired by the sun rising from the dark dawn, with dark gray representing a dark gray city, and orange representing a message of hope.
This Neo Cushion reborn in a new dark gray color and orange casing with a witty illustration of the “Chillax Fox”, the brand’s iconic logo. It features two top-selling shades, 21N and 23N.
The product comes with certified blue light-filtering which is powered by Titanium Dioxide. Alongside its formulation with SPF 42 PA++ (NEO Cushion Matte) & SPF 50+ PA+++ (NEO Cushion Glow), it also protects the skin from sun damage and exposure.
It also comes with an Innovative One-Touch Spinning Refill Structure, making it convenient to refill with just a single rotation, making it flexible for both left-handed and right-handed users to change the direction of the cushion.
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Skin wellness meets anime
Kose’s collaboration with Japan famous anime television series Demon Slayer: Kimetsu No Yaiba comprises five limited edition product packaging designs, each featuring a character and a unique floral motif.
These designs are a beautiful fusion of the nature-cherishing world of Sekkisei Clear Wellness and the world of the anime characters.
Product packaging depicts the main characters of the anime: Tanjiro Kamado, Nezuko Kamado, Zenitsu Agatsuma, and Inosuke Hashibira, while bottles feature character silhouettes, floral motifs, and thematic colours, with the usually blue and white bottles in green for Tanjiro Kamado, pink for Nezuko Kamado, yellow for Zenitsu Agatsuma, and light blue for Inosuke Hashibira.
For luminous skin
Olay, in collaboration with Warner Bros. Consumer Products. launched its newest limited edition product collection inspired by the beloved television series Friends.
The Olay x Friends collection features the brand’s signature products sporting a new look inspired by the iconic TV series, along with a special edition pouch.
As part of the limited-time collaboration, Olay’s signature Regenerist Micro-Sculpting Cream and Luminous Light Perfecting Serum have been emblazoned with illustrated motifs designed to evoke iconic memories from the show, from the iconic orange couch in Central Perk to the yellow frame that hangs on Monica and Rachel’s apartment door.
Lightly scented with the aroma of jasmine and rose petals, Olay’s Luminous Light Perfecting Serum is formulated with pearl-optics technology to brighten skin tone and reduce the appearance of spots, while instantly hydrating skin.
Inner glow
Pixi’s limited-edition collection created together with fellow British-born global icon, Hello Kitty, is a carefully curated collection of nine comfy and caring multi-use colours will add a soft bells and whistles effect to the complexion.
The Pixi + Hello Kitty Chrome Glow Palette features a buttery, creamy powder formula which blends like a dream and is infused with skin-loving treats.
Its smooth texture leaves the most natural, radiant finish and can be used on eyes, face and anywhere to add glow, plus the colours are universally flattering on any skin shade. shine from within and reflect on your skin!
Use your fingers or a brush to apply to lids, inner corners of eyes, cheeks and lips.
Ingredients include Vitamin E which nourishes and protects, apple seed oil which is rich in antioxidants and ceramide NP which helps restore skin’s moisture barrier.
Read more: Did you know that you can create fake dimples with just a simple makeup trick?
Luscious lips
Amorepacific’s second collaboration with 21st century pop icons BTS comes in the form of a Lip Sleeping Mask Lip and Pop Edition Set.
Its packaging features an image of a turntable, and the jars are a nod to artwork from BTS album jackets, making them highly coveted collectibles.
The set includes three delicious scents inspired by BTS’ most popular songs: Butter - a brand new flavour that smells just like buttered popcorn and is inspired by their namesake hit record; Peach Iced Tea - a back-from-the-vault flavor that flew off shelves and is inspired by Permission to Dance; and the best-selling Sweet Candy to represent Dynamite.
Lip Sleeping Mask, a global best-seller, keeps lips supple and hydrated overnight for a smoother, plumper look.
