Looking like Marilyn Monroe is social media's latest beauty craze

Via the "Monroecore" trend, Marilyn Monroe is proving to be a real source of inspiration among younger generations on social media. Photo: AFP

After Barbie, it's Marilyn Monroe's turn to become the ultimate beauty benchmark on social networks. Through the "Monroecore" trend, influencers and other users are intent on turning the hairstyle, makeup and signature beauty spot of the glamorous Hollywood icon into a real source of inspiration for the season.

To the salon! Social networks prefer blondes, it seems, preferably platinum blondes, overshadowing brown, red and other hair colours.