Perfume in the metaverse? Beauty brands are now getting in the game

By AGENCY

Armani Beauty has now partnered with one of the most popular games, Fortnite, to promote its new men's fragrance "Code". Photo: AFP

Will we one day be able to wear perfume in the metaverse? It might seem impossible, but that's not stopping brands from presenting their new scents in these parallel worlds.

In fact, Armani Beauty is doing just that by teaming up with Fortnite to promote its new fragrance.

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