Malaysian designer Khoon Hooi heads abroad: 'I want to dress more celebrities'

Red carpet appeal: Khoon Hooi rises to the occasion with his creations. photo: AZMAN GHANI/The Star

“I want to dress more celebrities,” Khoon Hooi declares when asked about the number of international stars seen wearing his creations on various red carpets across the globe. It is all part of his goal of taking his namesake label and making it a global brand.

“We aren’t in a fashion capital,” he explains. “And if you want to do fashion, you need more exposure. And only Hollywood can give you that exposure, which will then flow back to your brand.”