Collabs are becoming a norm in fashion, but do they produce fashion?

Good food is a well-suited pairing for fashion brands. Photo: Jimmy Choo

Collaborations in fashion are really taking off. Almost every week we are treated to a new collection from fashion brands that are created in partnership with other entities. A lot of these no longer even result in things we can wear too.

For example, Dior came up with a series of luxe workout equipment last year.