How lack of information is a barrier to sustainable fashion purchases

In the space of three years, sustainable fashion has managed to infiltrate the purchasing habits of consumers in both Europe and the US. Photo: AFP

More than just a fleeting moment in fashion, environmentally responsible clothing has gradually become part of the regular shopping habits of consumers in Europe and the US.

A new international study reveals that these garments now account for a third of the fashion budget of shoppers in France, and nearly half of that of consumers in Italy.