She got married in US$45 wedding dress, and went viral


By AGENCY
The bride's dress proved a particular hit on social networks, from Instagram to YouTube to TikTok, where her video has been seen more than 900,000 times. Photo: AFP

Experts consider that the average budget for buying a wedding dress now ranges from around €500 to €1,000 (RM2,784 to RM5,568), but one American woman has opted to spend just US$47 (RM204) on her outfit for the big day.

And it's a decision that's gone down a storm on social networks, where her dress – which hails from the ultra-fast-fashion giant Shein – has already scored more than a million views.

Read more: Bridalwear evolves as fashion designers find new ways to change its vocabulary

Los Angeles resident Kiara Brokenbrough has achieved some notoriety in the US by spending just US$500 (RM2,174) on her entire wedding ceremony.

A story reported by the show Good Morning America, which focused mainly on the amount spent on the bride-to-be's dress – namely US$47 (RM204).

It may sound surprising, but it's entirely possible thanks to the Chinese retailer Shein, which now has everything you need to look great on your big day – from dress to veil and tiara. But, inevitably, it's above all a question of cost savings rather than ecology.

The Californian couple went to great lengths to spend as little money as possible on celebrating their union.

Gone were the pricey buffets, drinks and venues. Instead, they had an outdoor ceremony – on a free site – with a limited number of guests.

The important thing was to get married in the best possible conditions, albeit with no fuss or frills. And it's a mission they accomplished with flying colours, since the ceremony cost just US$500 (RM2,174), including clothes.

The bride's dress proved a particular hit on social networks, from Instagram to YouTube to TikTok, where her video has been seen more than 900,000 times.

She shows off the model chosen on the Shein platform, a specialist in ultra-fast fashion known more for its low prices than for its environmental commitments.

Read more: Malaysian brides opting for sleeker, more minimal wedding gowns amidst Covid-19

She can also be seen trying on dresses priced at more than US$1,500 (RM6,521), "just for the experience".

The video not only brought admiration from users of the social network, but also inspired many of them to follow the example of the two newlyweds.

"My wedding dress was $47!! I didn't want to spend hella money on a dress I would wear one time for a few hours & that would get dirty (we had an outdoor ceremony)... Was it my dream dress? No ma'am, but no regrets on this dress decision at all," explains Kiara Brokenbrough on her Instagram page. – AFP Relaxnews

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fashion , trends , bridalwear , fast fashion

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