A recent watch collab attracted long lines of buyers, but why the huge hype?

Shoppers stop to look at Swatch Omega MoonSwatch in the window of a store in Zurich, Switzerland. Photo: Bloomberg

Among the top things that infuriate watch aficionados: replicas, fashion timepieces and battery-powered movements.

And yet, the US$260 (RM1,097) Swatch homage to the Omega Speedmaster that debuted a week ago and caused shopping pandemonium checks all three of those snob boxes, making the collaboration an even more remarkable hit.