As fashion is an integral part of our life, it is unsurprising that it borrows from pop-culture. Video games, television shows, sports and more – these all help inspire designers to come up with unique collections.
It is also one way of co-opting the fans of another big brand. No wonder collaborations and partnerships in this manner are becoming more frequent.
For menswear, in which there is less room to experiment with different fashion staples, pop-culture adoption is also a smart marketing strategy. It allows for an easy way to draw attention and create buzz, as seen in these eye-catching designs below.
The Simpsons is pretty much a huge television phenomenon. After all, the series spans 33 seasons since debuting in 1989 – and is still ongoing! Levi’s recently released a streetwear-inspired collection that pays tribute to the popular animated sitcom. The designs carry recognisable iconography, with the central colourway being yellow and blue.
Read more: Beyond just aesthetics, eyewear for men target different lifestyles
For those who grew up in the new millenium, Minecraft is something relatable. In the sandbox video game, players explore a blocky 3D world to extract raw materials, craft items and build structures. Puma has now brought it to life with inspired apparels and accessories. These comes adorned with colourful logos and characters.
Coca-Cola is arguably regarded as among the world’s most famous soft drinks. Ice-Watch is harnessing that fame with a collection of cool timepieces in shades of red, black and white. These models are battery-free, and make use of solar power instead – which the brand says is a reminder that every second counts in matters of the environment.
Read more: Tag Heuer raises the bar on luxury wearables with latest smartwatches
Basketball has a huge global following. The NBA league is known the world over and features some of the most talented athletes. Hugo Boss is capitalising on this with its collaborative capsule collections. The latest picks up from the last season, with a new interpretation of basketball team logos and is fronted by American professional basketball player Klay Thompson.
Brian Donnelly, otherwise known professionally as Kaws, is adored in the creative community for his beautifully designed toys, paintings and prints. The Brooklyn-based artist is now seen partnering The North Face. What’s offered in a range of multi-coloured jackets, tracksuits, T-shirts, beanies, bags and more. Of course, these come emblazoned with his immediately recognisable “XX” motif.
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