Menswear makes a bright and bold statement with pop-culture collaborations

What blue and yellow cartoon character is inspiring this fashion collection? Photo: Levi's

As fashion is an integral part of our life, it is unsurprising that it borrows from pop-culture. Video games, television shows, sports and more – these all help inspire designers to come up with unique collections.

It is also one way of co-opting the fans of another big brand. No wonder collaborations and partnerships in this manner are becoming more frequent.