What exactly is the metaverse and can fashion effectively conquer it?

Italian fashion house Gucci was one of the first to offer digital experiences. Photo: Roblox

After having made some inroads here and there, the fashion industry – or rather the luxury industry – is now moving up a gear when it comes to conquering the metaverse.

Italian fashion house Gucci, probably the forerunner in the field, has just secured a space on The Sandbox, while Philipp Plein has entered Decentraland – two virtual destinations in which the two brands still have everything to build.