Wearables have long been a point of contention in horology. Most luxury brands are not too keen on them, preferring mechanical timepieces instead.
Not Tag Heuer. The Swiss watchmaker has wholeheartedly embraced smartwatches, ever since launching its first back in 2015.
The latest is the very cool Connected Calibre E4. This new generation design is said to combine both ultimate elegance and sporting performance.
To add to the excitement, it comes in two attractive models.
They showcase the Tag Heuer trademark design codes, plus offer access to its ever-growing ecosystem of sports activities, wellness apps and elegant watch faces inspired from iconic watchmaking chronographs.
As well as Tag Heuer’s trademark design mastery, technical improvements across the board ensure that the new generation of Connected remains a world leader.
Read more: Millennials and Gen-Zs are now more likely to embrace luxury than their elders
‘‘With these two new, very different Connected watches, we hope to bring a new generation of Tag Heuer Connected Calibre E4 to a wider range of customers, becoming a companion in their daily lives: from business to sport activities to the most elegant dinners,” comments Frederic Arnault, in a press release.
“Since 2015, Tag Heuer has been a pioneer in the luxury connected watch sector. The development of these new watches highlight how Connected has become a pillar of Tag Heuer, alongside Aquaracer and Carrera, building on 160 years of Swiss watchmaking experience.”
Building on the watchmaker’s long-standing heritage in the sporting world, the larger 45mm model offers a striking redesigned sporty look.
The design has significantly changed from previous models, giving the watch an increased sense of flow, and making it easier to use for people on the go.
There is the strong ceramic bezel. A prominent crown allows for better adjustment with just the use of a fingertip as well.
Apart from that, the pushers have a mechanical feel, highlighting Tag Heuer’s 160 years of heritage in making high-end mechanical watches – and the watch slopes inwards, so it feels lighter on the wrist.
The smaller 42mm model offers a slimline look built primarily for elegance.
It is designed to look good for social events, or even in the office. The thinner case comes paired with ergonomic steel pushers, a thin bezel and a sleek bracelet.
Read more: Yearstarter 2022: How Gen-Z consumers are influencing fashion trends
Customers can also opt for a large variety of straps, including a leather or steel strap for a more refined, elegant look. For a more sporty, rugged feel, there is the multi-coloured rubber straps to choose from.
A highlight of the Tag Heuer Connected has always been the interchangeable digital watch faces. These range from ones that reflect the brand’s rich watchmaking heritage to others that are modern and trendy.
The new Riverside watch face for example, is animated with an immersive futuristic effect of time elapsing. A new Wellness watch face even offers information on exercise direct from the watch’s home screen, such as live heart rate and the number of steps that was taken that day.
Tag Heuer has also introduced a new screen. It will remain legible at all times – particularly outdoors, where watch faces and notifications and sport metrics will remain visible even in strong sunlight.
Already a subscriber? Log in
Get 20% OFF The Star Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
