Yearstarter 2022: How Gen-Z consumers are influencing fashion trends

In 2022, social media and the metaverse are now dictating trends, just like designers and brands. Photo: 123rf

As fashion embraces the digital world, even trends are now being created in the virtual world.

While designers, brands and fashion magazines are still dictating trends, they are not the only platform for style. Print and digital have always worked hand-in-hand brands, complementing their print releases with social media content. Now, there is also a more virtual presence.