How the metaverse has become fashion's latest playground

Welcome to the new virtual world! The metaverse is proving to be a real life-size playground for fashion brands. Photo: AFP

Welcome to the new virtual world! After Nike and adidas, luxury fashion houses are the latest companies entering the metaverse.

OTB Group and Balenciaga recently announced plans to join the game, while the South Korean giant Naver Z Corp has launched its own Zepeto platform, where many of the avatars are clad in couture gear.