Beauty brands and consumers are making mindful moves towards sustainability

Conscious beauty is an idea and movement that has been growing in the past few years. — Natura

Beauty and skincare products are a lifestyle staple to women across the globe, with consumers spending an estimated US$382bil (RM1.6 trillion) a year on these products.

Every year, the beauty industry produces an estimated 120 billion units of packaging, according to Zero Waste Europe. These include complex lids, cellophane and multi-layered boxes which are mostly non-recyclable, ending up in landfills and the ocean.