How fine watches play an integral part of the James Bond look

  • Style
  • Sunday, 21 Nov 2021

For James Bond's latest timepiece, Omega worked closely on the development with actor Daniel Craig. Photo: Pmega

Among the many things that James Bond excels at is his ability to look fashionable – no matter the situation. The secret agent appears impeccably dressed all the time, whether in brawls or high-speed car chases.

While suits are his pride point, it is the watches he wears that often catch the eye.

For good reason too. Bond has maintained a long relationship with one of the world’s foremost watchmakers, Omega. The horological designs he straps on are thus marvels to behold.

In the current film, No Time To Die, he wears a watch influenced by Daniel Craig. The actor’s knowledge of Bond is said to be critical in creating a suitable new timepiece for the spy.

“When they showed it to me, I genuinely said, ‘You’ve done it’. There was nothing in the end that I needed to add,” Craig comments, about the collaboration.

“There’s the style of it, of course, but it’s also close to a military watch, and you have that heritage with Omega and the British army watches of the second World War. All of those things that I wanted to connect through, they’ve done it. I’m over the moon with it.”

Read more: Decoding the enduring style of James Bond, the world's favourite secret agent

No Time To Die is the 25th film in the series. It stars Craig in his fifth and final outing as Bond and tells of how he is recruited by the CIA to find a kidnapped scientist – after having left active service.

Although customers who wear this watch may not be expected to save the world, it is still a mighty impressive accesory. Photo: OmegaAlthough customers who wear this watch may not be expected to save the world, it is still a mighty impressive accesory. Photo: OmegaThe Omega watch released for the occasion fits in nicely with the storyline. It is an updated Seamaster Diver 300M.

“He’s sort of retired. He’s in Jamaica. He’s on his boat. So probably, a little more by accident than design, it worked perfectly,” Craig explains.

“The fact it’s a diving watch is great, because we hint that he’s diving in the first part of the movie. Plus the strap, which feels vintage in a kind of 1970s way, I really like that kind of touch. Like a ‘60s, ‘70s divers watch. It feels like that period.”

The Omega Seamaster has been a part of Bond’s attire since Golden Eye in 1995. It has faithfully served him in every one of his action-packed missions. The models may have changed, but the relationship has never faltered.

For example, he wore a Seamaster Diver 300M Co-Axial and Planet Ocean 600M Co-Axial for Casino Royale (2006). Quantum Of Solace (2008) saw him opting for the Seamaster Planet Ocean 600M Co-Axial.

In Skyfall (2012), Bond relied on the Planet Ocean 600M and somewhat dressier Aqua Terra, both powered by Omega Co-Axial calibres.

For the last film, Spectre (2015), he strapped on another two watches – the Seamaster 300 Spectre Limited Edition and Aqua Terra 150m.

Craig says he always appreciates how open the watchmaker has been. It is not the case of being presented with a timepiece.

“It shouldn’t just be that you turn up on the first day of shooting and they say, ‘This is your watch’. I’m just not built that way,” he notes. “I always thought that we should be talking to each other.”

Read more: Time to dress up again? Menswear moves beyond Zoom calls

Bond is not the only character sporting beautiful watches though. In No Time To Die, the women have a love for them too.

MI6 operative Moneypenny returns to the film wearing Omega’s De Ville Prestige. A new character, Nomi – billed as Bond’s femme fatale counterpart – sports a Seamaster Aqua Terra 150M.

That said, the new Seamaster Diver 300M 007 Edition that Bond wears (and available for purchase by fans) remains an integral part of the film.

In one scene, Bond shares his own admiration with the character Q, saying: “Just showed somebody your watch. It really blew their mind.”

Craig shares the same appreciation for timepieces too.

“My first Omega watch was given to me on my 18th birthday by my dad. It was a gold dress watch. I wore it so much, one of the arms came off and I lost it. Sadly, it disappeared. But that was my first proper watch, so I’ve always had a love for old Omegas.”

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