Perfect time to go 'green'? Watchmakers are embracing the upcycling trend too

Watchmakers are also turning their attention to using waste as materials to fashion their timepieces. Photo: AFP

After fashion, interior decoration and cosmetics, it's now the watchmaking world's turn to embrace upcycling, giving a new lease of life to waste materials.

The Skagen brand is turning to plastic waste collected in the oceans to create a new collection of eco-responsible watches, simultaneously fighting both pollution and overproduction.