Appearing alongside Jay-Z, Beyonce sparkles in new jewellery campaign

Beyonce shows off the 19th-century 128.54-carat Tiffany Diamond. She is just the fourth person to wear the iconic bauble and the first Black woman to do so. Photo: Mason Poole

Tiffany & Co. has unveiled the first part of its new ad campaign starring Beyonce and Jay-Z. It marks the first time the couple has appeared in a campaign together.

A photo released on Monday morning (Aug 23) shows Beyonce wearing the 19th-century 128.54-carat Tiffany Diamond.

She is just the fourth person to wear the iconic bauble and the first Black woman to do so. Lady Gaga wore it to the 2019 Oscars and Audrey Hepburn donned the diamond in publicity pics for 1961’s Breakfast at Tiffany’s.

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Jay-Z wears Jean Schlumberger’s legendary Bird On A Rock brooch, reconstructed as a pair of one-of-a-kind cuff links.

The entertainment superstars pose in front of Jean-Michel Basquiat’s 1982 painting Equals Pi. Beyonce also posted additional images on her Instagram with a simple caption reading, “About Love”.

“Beyonce and Jay-Z are the epitome of the modern love story,” the jewellery house’s executive vice president of product and communications Alexandre Arnault said in a statement.

“As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”

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The print campaign, shot by Mason Poole and styled by June Ambrose and Marni Senofonte, launches Sept 2.

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A companion film, to be released Sept 15, features Beyonce performing Moon River. The film was shot by Jay-Z on a Super 8 camera and directed by Emmanuel Adjei.

The campaign will include additional films created by director Dikayl Rimmasch and second unit director Derek Milton.

As part of its work with the Carters, Tiffany & Co. has pledged US$2 million towards scholarship and internship programmes for Historically Black Colleges and Universities (HBCUs). – Reuters/Marc Malkin

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