How jeans are finding a new 'green' purpose outside of the fashion industry

To reduce the amount of waste fabric requiring incineration, textiles are being converted into thermal and acoustic insulation. Photo: AFP

To avoid incinerating two million pairs of jeans each year, Le Relais, known for collecting used clothing donations, has found a solution: transform them into thermal and acoustic insulation.

Metisse, the first 100% French, biosourced thermal insulation, has the added advantage of being energy efficient, producing minimal greenhouse gas, and the production is done without water.