Supermodel Joan Smalls is on a mission to make fashion more inclusive


In 2013, Joan Smalls was named among the highest paid in the modelling world. Photo: Instagram/@joansmalls

Supermodel, influencer and Beyonce muse Joan Smalls has teamed with industry and activism heavyweights to bring sweeping inclusion to fashion.

Smalls, racial justice group Color Of Change, agency IMG and the Black In Fashion Council are joining forces for the initiative #ChangeFashion.

The movement has built a road map to bring diversity and inclusion to every facet of the industry, from model casting to marketing heads, event staging to retail spaces.

Read more: Supermodel Natalia Vodianova named as the UN's latest goodwill ambassador

"Fighting racism can't just be the trend of the season," Color Of Change president Rashad Robinson tells Variety.

"And there are two fronts to the fight: ending the long-standing discrimination and mistreatment of Black creators and other professionals working across the industry and ending the long-standing pattern of misrepresenting Black bodies and diminishing Black lives."

Not unlike Ava DuVernay's recently launched diverse below-the-line database Array Crew, #ChangeFashion seeks to increase diversity on photoshoot and runway productions by mandating diverse suppliers and chains, creating equitable workplaces across the board, and reexamining relationships with police and security in those spaces.

Smalls backs the initiative through her organisation DonateMyWage – anchored by 50% of her earnings and aimed at raising funds for Color Of Change and myriad groups including BLD PWR, Black Women's Blueprint, the Innocent Project, and the United Negro College Fund.

Smalls says: "The initiative is us using our voices, resources, and connections to inspire and provoke widespread change within all aspects of our industry – a move that has been made in the film and music industries as well. Inclusivity isn't fashionable – it's necessary." – Reuters

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 46
Cxense type: free
User access status: 3

Next In Style

A look into the incredible 1980s fashion of the upcoming Gucci film
Spring/Summer 2021 is the season where we learn to dress up again Premium
Can't figure out your ideal colours? Here's the advice of an image consultant
Fashion retailer brings local businesses together again this Ramadan
Know your colours to up your style game – and no, don't wear black all the time
Live your best life by focusing on self-care
Destiny's Child to Madonna and Cher, music stars' iconic outfits up for sale
A new 'swappable department store' looks to redefine fashion consumption
Fashion in pictures: All bright and beautiful at the SAG Awards 2021
Optimism makes a comeback in the Spring/Summer 2021 fashion collections

Stories You'll Enjoy