'Black Lives Matter' campaign successfully takes hold at Milan Fashion Week


By AGENCY

Five Italian designers of African origin opened the Autumn/WInter 2021 Milan Fashion Week. Photo: Instagram/@afwmilano

A digital runway show by five Italian fashion designers of African origin opened Milan Fashion Week on Wednesday (Feb 24), one tangible result of a campaign launched last summer by the only Black Italian designer belonging to the Milan fashion chamber.

After some initial resistance and a slow start, designer Stella Jean credits the Italian National Fashion Chamber with "a lot of goodwill” in pushing through an enhanced collaboration with five young designers, including financing and partnerships with Italian suppliers.

Read more: A year into the pandemic, Milan's grand and storied fashion runways stay virtual

"When you want to do something, you can do them immediately, ’’ said Jean, one of the founders of the Black Lives Matter In Italian Fashion campaign. "I have been working hard to overcome this gradualism that is part of the mentality of a certain part of the Italian fashion world.”

She launched the campaign with designer Edward Buchanan and Afro Fashion Week Milano founder Michelle Ngomo after fashion houses expressed solidarity with the "Black Lives Matter" movement on Instagram, demanding that they put action behind their social media pledges.

Designer Stella Jean credits the Italian National Fashion Chamber with Designer Stella Jean credits the Italian National Fashion Chamber with "a lot of goodwill”. Photo: AP

Jean, who got her break when Giorgio Armani invited her to show in his theatre in 2014, said putting the spotlight on Italians of African origin is important to combat one of the first obstacles the campaign ran up against: claims that there were no Black designers in Italy.

The collaboration with the Italian fashion council will continue in September, when five new designers from Italy’s minority communities will be featured during fashion week.

Jean also is creating an event featuring designers and artisans from Africa, with the goal of creating partnerships between Italian fashion houses that can learn sustainable production methods in exchange for training in the global fashion system.

"You speak about sustainability ad nauseam here, and what I see is anything but sustainable, believe me. In the countries where I work, people are working 99% sustainably, as a result of necessity, of restriction or desire, ’’ Jean said.

Jean is also working on a database of African artisanal techniques, fabrics, motifs and other cultural references. The Italian-Haitian designer sees the move as a bulwark against cultural appropriation that does not economically benefit Africans and a way to prevent racist gaffes.

Read more: Hijab-wearing model Halima Aden opens up, detailing why she called it quits

Valerie Steele, director of The Museum At Fashion Institute Of Technology, said many of Jean’s ideas could be replicated in the US and elsewhere.

Steele, who has some of Jean’s creations in the collection, recorded a conversation with the Italian designer for Black History Month, which will be released on YouTube to highlight Jean’s role in shaking up Italian fashion.

Steele said Black designers are also under-represented in the US, despite the role that Black culture has had on inspiring fashion there.

"When a few years ago we did an exhibition on Black fashion designers, which was an international show Stella was in, we were very shocked to realise that on Vogue's website, something ridiculous, like 1% of the designers who were featured were Black, ” Steele said. – AP

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