Can 'green' technology really help reduce water use during hair washes?

People are increasingly turning their attention to new technologies in response to the issue of over-consumption of water, and the beauty industry is now stepping up. Photo: AFP

Over-consumption of water is a major environmental issue, and while many surveys have shown that the inhabitants of several countries are trying to cut their water waste on a daily basis, people are now turning their attention to new technologies to respond to the urgency of the situation.

At international trade show CES 2021 held just last month, L’Oreal presented a new green technology, called L’Oreal Water Saver. It is designed to reduce water consumption by nearly 80% when washing hair.