Fashion watch: Malaysian designers get digitally creative for fashion week

Fashion houses around the world have shown that it is possible to be part of fashion weeks, yet still adhere to pandemic restrictions. Recently, local designers took the same route to present their collections. Photo: Syomirizwa Gupta

Fashion houses around the world have shown that it is possible to be part of fashion weeks, yet still adhere to pandemic restrictions. With digital technology, showcases can go on – albeit, in a rather different way.

Recently, local designers took the same route to present their fashion week collections. From a film to a web series and short virtual presentation, it was a go ahead for Malaysian fashion despite the current situation.