Digital technology rescues India's fashion week from the Covid-19 pandemic

For months, designers, models, make-up artists and film crews worked to create the fusion of the physical and virtual fashion, adapting to the virus restrictions. Photo: AP

Unlike a fashion show, the models aren’t swaying on a ramp in real life. They are depending on digital technology to rescue their annual extravaganza from the Covid-19 pandemic.

"Phygital Edition” is India’s first digital fashion week, held last week. It livestreams the Spring/Summer 2021 collections by more than 40 designers under the banner of Lotus Make-up India Fashion Week.