Fashion watch: When London Fashion Week makes for good television

From a documentary to a visual album and a reality show – at least, sort of, designers take the creative route to really amp up the entertainment value of their London Fashion Week digital presentations. Photo: Gareth Pugh

The recent Spring/Summer 2021 London Fashion Week was seen straddling the realms of both physical runways and digital presentations.

While it started out strong last season with digital-only, it made a transition back to in-person shows – albeit in a careful and restrained manner. Only a handful of designers decided to go ahead with welcoming guests back into their events.

Read more: London Fashion Week returning to physical shows in face of 'difficult times'