How Thai celebrities are becoming a prominent force in the luxury fashion scene

Kanyawee Songmuang (left) and Jirawat Sutivanichsak pulls of the quiet luxury look. Photo: Bottega Veneta

The fashion influence of Asian celebrities is indeed on the rise. Artistes from South Korea and China have been commanding attention in the past. Now, Thai stars are taking their turn.

Bottega Veneta recently appointed actors Jirawat Sutivanichsak (known as Dew) and Kanyawee Songmuang (Thanaerng) as brand ambassadors.

Sutivanichsak has taken on leading roles in several internationally acclaimed series. Beyond his acting career, he has a deep appreciation for the arts, particularly drawing.

Songmuang is likewise widely celebrated as one of Thailand’s most promising and versatile acting talents.

Davika Hoorne is a big fashion influence with her chic sense of dressing. Photo: Gucci

Kanawut Traipipattanapong is a familiar face at Gucci events. Photo: Instagram/Kanawut Traipipattanapong

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Off-screen, she has become an influential fashion icon, recognised for her effortless style and sophisticated self-expression.

Last October, Davika Hoorne (Mai) was snatched up by Gucci. She is the first Thai star to be the brand’s ambassador.

Krit Amnuaydechkorn fits in with Balenciaga bold and trendy aesthetic. Photo: Instagram/Krit Amnuaydechkorn

The actress, model and singer is a household name in Thailand. Within the fashion scene, she has been appearing at all the major fashion weeks circa 2018.

The latest Thai recruit by Gucci is Kanawut Traipipattanapong (Gulf). The actor was working with the brand since 2020, but officially gained the title of ambassador in April.

Traipipattanapong even made a stop in Kuala Lumpur, where he officiated the opening of the Gucci boutique at The Exchange TRX.

Actor Krit Amnuaydechkorn (PP) was also in town for a similar event – but for Balenciaga, instead.

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As an ambassador (appointed last year), the man has been constantly photographed in Balenciaga’s latest designs. He is set to collaborate on upcoming projects with the brand.

Other Thai celebrities working with luxury fashion labels include Metawin Opas-iamkajorn (Win) and Vachirawit Chivaaree (Bright).

Metawin Opas-iamkajorn's blends edginess and a classic aesthetic for Prada. Photo: Instagram/Metawin Opas-iamkajorn

Vachirawit Chivaaree embraces Burberry's more traditional style with ease. Photo: Instagram/Vachirawit Chivaaree

Opas-iamkajorn became the face of Prada early last year. Chivaaree joined the Burberry family way back in 2022.

Both the actors are just as influential in terms of the way they dress. They are known for their daring in experimenting with different styles for red carpet events.