How Thai celebrities are becoming a prominent force in the luxury fashion scene

Kanyawee Songmuang (left) and Jirawat Sutivanichsak pulls of the quiet luxury look. Photo: Bottega Veneta

The fashion influence of Asian celebrities is indeed on the rise. Artistes from South Korea and China have been commanding attention in the past. Now, Thai stars are taking their turn.

Bottega Veneta recently appointed actors Jirawat Sutivanichsak (known as Dew) and Kanyawee Songmuang (Thanaerng) as brand ambassadors.