Is the quiet luxury trend truly over? One fashion house seems to think so

A 2018 file picture shows flamboyant designer Alessandro Michele. He was recently appointed as Valentino's creative director, taking over from Pierpaolo Piccioli, who has a more demure sense of aesthetic. Photo: Reuters

The fashion industry’s era of so-called quiet luxury is over and affluent consumers will want bold designs again, the chairman of Valentino has predicted.

Rachid Mohamed Rachid said it will be "a new chapter” for Valentino after the Italian fashion house hired Alessandro Michele as its creative director last month.