London Fashion Week returning to physical shows in face of 'difficult times'

  • Style
  • Tuesday, 08 Sep 2020

Models present creations during a runway show for the Burberry Spring/Summer 2020 collection in 2019. Photo: AFP

The British Fashion Council (BFC) announced last week the return of live runway shows at London Fashion Week, after holding its previous event online because of the Covid-19 pandemic.

More than 80 designers will showcase their creations at the event, which takes place from Sept 17 to 22, the organisation, which promotes the sector, said in a statement.

Read more: Physical runways back in fashion for upcoming Spring/Summer 2021 Milan shows

Seven of the shows will take place in front of a slimmed-down live audience, 21 will be a mix of physical and digital, with the 50 remaining events taking place online only.

June's fashion week was held entirely online because of coronavirus restrictions.

The September shows are traditionally for womenswear but this year the BFC said it would be a "gender-neutral showcase" featuring men's, women's and mixed collections.

"LFW is one of the few international events to still be going ahead in London, proving the industry's resilience, creativity and innovation in difficult times," the BFC said.

The body said coronavirus restrictions provided an opportunity to reassess formula and innovate to maintain the industry's influence, particularly in terms of employment.

Read more: The rundown on fashion weeks and how they're coping with going digital

In 2019, the sector contributed £35 billion (RM192 billion) to the British economy – up 9.4 percent on 2018 – and employed more than 890,000 people.

September's shows begin online with Burberry.

In June, the company was given a £573,000 (RM3.1 million) government contract to make medical gowns and other protective equipment for frontline healthcare workers battling Covid-19. – AFP

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