Can 'social retail' future-proof the luxury fashion industry?


A "social retail store" has opened in Shenzhen, China, taking interactions from social media and bringing them into a traditional retail environment. Photo: Burberry

The fashion industry has been forced to embrace digital solutions in a pandemic-ridden world. Fashion weeks are now largely an online affair, with runway shows being watched on screen.

A number of luxury watchmakers have even attempted to digitised their retail presence. A valiant effort indeed, looking at the fact that Swiss watchmaking is as traditional as it comes.

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fashion , Covid-19 , Burberry , Diesel , Tencent

   

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