A "social retail store" has opened in Shenzhen, China, taking interactions from social media and bringing them into a traditional retail environment. Photo: Burberry
The fashion industry has been forced to embrace digital solutions in a pandemic-ridden world. Fashion weeks are now largely an online affair, with runway shows being watched on screen.
A number of luxury watchmakers have even attempted to digitised their retail presence. A valiant effort indeed, looking at the fact that Swiss watchmaking is as traditional as it comes.
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