No physical couture shows? The super rich aren't crying into their cocktails

French fashion designer Julien Fournie (right) poses with his Czech model Michaela Tomanova during the shooting of a film designed in place of the fashion show. Photo: AFP

One very select group of fashionistas were not crying into their cocktails when the physical Paris couture shows were cancelled because of the Covid-19 pandemic.

The tiny group of super rich women who buy the ruinously expensive handmade creations that adorn the runways of the Paris Couture Week knew that meant their favourite designers would have to come to them.