Models wearing a colourful range of face masks walked a runway Friday (July 24) in South Korea’s capital.
Lim Yeon-hee, the chief organiser of the Seoul fashion show, said she hoped to create a cheerful vibe after the nation went through months of grueling anti-virus campaigns.
Read more: The verdict on digital fashion presentations: 'They can do more'
Fashion weeks in London, Paris and Milan have largely gone digital. These have however, received mixed reviews.
"The entire world is in a very difficult situation due to Covid-19, ” said Lim, wearing a glittering pink mask matching the style of her out-sized fedora.
Read more: The new normal of runway shows: 'Everyone wearing masks except the models'
She added: "In addition to an economic slump, activities in culture, arts and sports have also been reduced.... We should all work together to overcome the crisis.”
Similar mask-themed fashion shows have been held in major cities such as Paris and Shanghai. Although, some physical runway shows at fashion weeks still sent out models without masks. – AP
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Face masks in runway shows can help spread the message that it is possible to be safe and chic. Photo: AP
The recent fashion show in Seoul aimed to offer a "cheerful vibe". Photo: AP
Models presented modern designs, as well as traditional Korean outfits. Photo: AP
Face masks could potentially become a new trend in fashion. Photo: AP
Models sported pretty masks, either embellished or in bright colours. Photo: AP
