Willow Smith shows off her unique style in latest fashion campaign

Charisma, assertiveness, committed messages on social networks: the young star regularly makes her voice heard in support of causes that are close to her heart. Photo: Onitsuka Tiger

Actress and singer Willow Smith has been enlisted to front Onitsuka Tiger's Autumn/Winter 2020 campaign. The 19-year-old will model a selection of shoes as well as a number of ready-to-wear pieces.

Selection criteria for brand ambassadors are continuing to evolve. In recent years, a number of renowned models, runway stars and social media players all but cornered the market to the point where they were omnipresent in endless campaigns for both popular and luxury brands.

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