Liam Payne on his new fashion collection: 'Perfect for the weekend'


By AGENCY

"I've learned so much about my own style over the past two years and I'm so grateful to continue to design clothes that I love to wear," says Liam Payne.

Hugo Boss has once again called on its global ambassador Liam Payne to create a collection combining unconventional and sporty aesthetics. The new capsule, which is inspired by the lifestyle of the British artiste, is available in stores and online.

The collaboration between the high-end ready-to-wear brand and the former member of the pop band One Direction (is a reunion happening soon?) is set to endure.

Read more: Serena Williams struts off the court into new deal with luxury footwear brand

A little more than a year after being appointed as Hugo's brand ambassador, Liam Payne is taking part in a second capsule for the label. The new project spotlights Payne's styles and an important year both for the singer and the brand.

Save 30% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
fashion , Hugo Boss , Liam Payne

Next In Style

Inside the Saks bankruptcy and what it reveals about fashion retail
Vanity Fare: Beauty products that boost radiance for a luminous skin glow
Meet the tailor who turns red carpet outfits Into flawless fashion moments
Face yoga for beauty: A doctor reveals what it does to boost skin and tone
Remembering Bob Weir and the fearless fashion legacy of his short shorts
Will we be seeing low-key fashion rule the red carpet this awards season?
What are microtrends and how do you navigate them without fashion burnout?
The 2026 fashion conversation: Expect a return of thoughtful, timeless designs
Have sneakers been left out in the rain? What happens when fashion’s hype slows
A decade on, Raja Jesrina Arshad continues to champion Malaysian herbal wisdom

Others Also Read