Often the sponsor of surprising collaborations, this season Japanese brand Uniqlo has brought together artist Daniel Arsham and the world-renowned video game Pokemon.
The result is a collection of T-shirts (streetwear's choice clothing) in which the fictional monsters are presented as sculptures 1,000 years in the future. The models can be obtained online.
Arsham's creative concept of "fictional archeology," which consists of imagining what popular contemporary objects will look like 1,000 years in the future is the focus of this new project with Uniqlo.
Having endured another ten centuries, Pikachu, Mewtwo, Jigglypuff and Ash Ketchum are presented in the form of aged sculptures on a series of largely monochrome T-shirts.
"With many of my projects, I try to make work that's not just for art people, and I think Uniqlo has a similar egalitarian culture. The reason I feature iconic characters in my work is that they are very recognisable, and, on the surface, they make it easy to enter my work.
"Pokemon has been a monumental presence ever since I was a child and I'm excited about the opportunity to present my work to a much wider audience," explains the American artist.
It also shows that fashion can indeed transcend boundaries with the right message. Other brands have also harnessed the power of collaborations to reach out to a younger generation.
Inspired by original works, the monochrome motifs imagine by Arsham are presented on seven T-shirts for men, women and children. – AFP Relaxnews
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