Malaysian streetwear brand Pestle & Mortar Clothing has teamed up with AirAsia to release clothing and accessories that celebrate South-East Asia, as well as its culture and people.
The PMC x AirAsia: S.E.A. Pride collection comprises three unisex T-shirts, as well as a five-panel cap, luggage tag, bum bag and set of three pins. It is available for purchase on selected AirAsia flights, Major Drop outlets and online.
“We use our apparel as a canvas for stories and we aim to spark conversations through our designs and ultimately show the world what South-East Asia is capable of, ” explained Pestle & Mortar Clothing CEO and co-founder, Hugh Koh.“This collaboration with AirAsia is extremely special to us as we kick off our year long 10th Anniversary Campaign with them and at the same time we get to highlight Southeast Asia region through the eyes of 7 different storytelling artists.”
The initiative recruited seven different designers from all over the region. Apart from Malaysia's Pestle & Mortar Clothing, the list also included talents from Vietnam, Cambodia, Thailand, the Philippines and Singapore.
It aimed at sparking conversations, as the designers were given full creative freedom in expressing the essence of the collective countries through their eyes and – ultimately showcasing to the world what South-East Asia has to offer.
Head of brand, AirAsia Group, Rudy Khaw, said, “We are pleased to join forces with another successful homegrown brand, Pestle & Mortar Clothing, to elevate the presence of Southeast Asian brands in our lifestyle offerings.”
“This partnership has opened up opportunities for regional artists and designers to collaborate and showcase their work on our extensive network as well as online, and we hope this will encourage more young designers in Asean to find new ways to express themselves and their rich heritage.”
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