How the Covid-19 pandemic has changed the beauty industry


During the MCO, more customers were buying products online and this helped increase online sales tremendously for many brands. - 123rf.com

When the Movement Control Order (MCO) was announced in Malaysia in mid-March of this year, many industries have had to innovate and adapt to survive.

The beauty industry was not spared. While their physical stores were forced to shutter, their online sales began to boom.

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