Can AI technology really help you find the perfect makeup foundation?

  • Style
  • Thursday, 23 Apr 2020

The Ultra HD Foundation is available in 50 shades. Make Up Forever is now offering an AI feature to help users select the correct one without physically testing it out first.

Too dark. Too light. Not suited to your skin tone... When you buy foundation, especially online, you run the risk of being disappointed by your choice of shade.

In a bid to remedy this problem, which comes right on time during the current stay-at-home measures, Make Up For Ever has launched a new online Shade Finder, which determines the shade of Ultra HD Foundation that best matches your skin tone in just a few seconds.

The Shade Finder, which has been developed by a team of makeup artists and technologists from Perfect Corp, makes use of artificial intelligence to distinguish between subtle differences in complexion.

Thanks to the new technology, which uses artificial intelligence to differentiate between 90,000 skin tones, the Shade Finder provides a guarantee of accurate results.

To use it, you only need to make a scan of your face using a computer, a tablet, or smartphone; once this has been analyzed the system will return a recommendation from Make Up For Ever's Ultra HD Foundation range, which includes 50 shades.

"We are very excited to team up with Make Up For Ever to launch the online virtual AI Shade Finder, which will deliver a more personalised beauty experience to consumers," explains the CEO and founder of Perfect Corp., Alice Chang.

"Now that the beauty industry is becoming more and more digitally driven, this inspiring partnership will reimagine the beauty shoppers' journey and allow them to interact and engage with Make Up For Ever in a completely new and unique way."

To take advantage of the new tool, just open up the application on the site, and launch the scan while making sure that your face is correctly positioned in the oval. Once your recommendation has been displayed, you can opt to buy it from the brand's online store.

The Shade Finder is currently only accessible to internet users who select France or the US in the country/region option of the website. – AFP Relaxnews

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makeup , beauty , Make Up Forever , mco , covid-19


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