Can AI technology really help you find the perfect makeup foundation?

The Ultra HD Foundation is available in 50 shades. Make Up Forever is now offering an AI feature to help users select the correct one without physically testing it out first.

Too dark. Too light. Not suited to your skin tone... When you buy foundation, especially online, you run the risk of being disappointed by your choice of shade.

In a bid to remedy this problem, which comes right on time during the current stay-at-home measures, Make Up For Ever has launched a new online Shade Finder, which determines the shade of Ultra HD Foundation that best matches your skin tone in just a few seconds.