Make Up For Ever just launched the Shade Finder, an online tool to help you find your ideal foundation

The Shade Finder, which has been developed by a team of makeup artists and technologists from Perfect Corp, makes use of artificial intelligence to distinguish between subtle differences in complexion. -- Make Up For Ever

Too dark. Too light. Not suited to your skin tone... When you buy foundation, especially online, you run the risk of being disappointed by your choice of shade.

In a bid to remedy this problem, which comes right on time during the current stay-at-home measures, Make Up For Ever has launched a new online Shade Finder, which determines the shade of Ultra HD Foundation that best matches your skin tone in just a few seconds.