Schwarzkopf 's product packaging now 100% recyclable, after TerraCycle tie-up

Schwarzkopf's product packaging will now be recycled and transformed into new products such as park benches, bike racks, pet food bowls and recycling bins. -- AFP

Schwarzkopf is the latest beauty brand to team up with TerraCycle on a large-scale recycling initiative.

The Henkel-owned haircare giant has partnered with the waste management company to make its retail hair care, colour and styling products recyclable across the US.

The sustainability push will see shoppers invited to collect their empty packaging from Schwarzkopf products, and send them to TerraCycle.

Empties will then be recycled and transformed into new products such as park benches, bike racks, pet food bowls and recycling bins.