The video commerce boom

Chia says for SMEs looking to garner a larger audience, it is imperative for them to adopt the usage of this channel as it aids their expansion plans without much hiccups.

THE video commerce trend is fast catching up in corporate Malaysia with the rising popularity of eCommerce.

It is estimated that the global video commerce market is projected to grow at an explosive compounded annual growth rate (CAGR) of about 32% from 2023 to 2028. It was valued at US$526.72bil last year and is expected to reach US$2.79 trillion by 2028, according to India-based research and consulting firm Daedal Research.

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