Empowering Malaysians towards more mindful living and a positive mindset


Founder of Mynd Natasha Kraal aims at empowering Malaysians to be more mindful. photos: YAP CHEE HONG/The Star

“There is nothing worse than being referred to as an ex-something,” Natasha Kraal says matter-of-factly. “Hence, the need to push forward into something new than regressing in the past.”

Kraal is referring to her move from her former position as editor-in-chief of Harper’s Bazaar Malaysia. “Moving on” may be a mild description of her leaving the publication. The decision was perhaps an inevitable one as the company that once held the licence for Bazaar shut down during the height of the pandemic.

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